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Another way to do this is to create a mood board.

What are they doing, and more importantly: what do or don’t you like about their feeds? Draw your conclusions and pick-and-choose to filter out your own preferences. The best way to decide what you like is to have a look at your peers. One glance can make all the difference, so why not make it worthwhile. Multiple factors make up an aesthetic: general theme, color scheme, editing style, preferred filters, use of borders, etc. Your specific aesthetic is your visual personality, your personal style of presenting content. Plus, it’s pretty easy with these next tips. In other words: the sooner you start, the better. In fact, a well-thought-out and attractive feed can actually convert a visitor into a follower. Your Instagram feed is the digital equivalent of a first impression, so investing some time to plan your visuals is a smart move.